H&M vs. Forever 21: A Study

I’ve thought about this topic for a while now. Both stores have recently been erected in close proximity to my home. I’ve taken note that while most people have preferences about which stores they like to shop at, almost every female between the ages 15 and 40 will stop in both H&M and Forever 21. Whenever I see someone in either store below the 15 year-old end of the spectrum, I’m disturbed. But it doesn’t bother me nearly as much as seeing someone enter the store that is way beyond the 40 year-old range. Like, Talbots is just around the corner, yo. Regardless, they are popular stores and have become almost interchangeable.


Finding clothes that not only fit, but also compliment our body type is a life long struggle for most women. I have found that Forever 21’s sizes aren’t as  accommodating as H&M’s are. H&M has, by far, a better selection of sizes ranging from XS-3XL and Maternity. Forever 21 recently (within the last couple of years) added a plus size section which also goes up to a 3XL. However, not all of their stores include the separated plus size department. So for the rest of the people that shop there, they must indeed have the bodies of 21 year-olds…forever.forever211


For most people, quality isn’t an important factor in their shopping sessions. It is for me, but that’s only because I have standards. Forever 21 likes to sport material with no give, unfinished hems, and scratchy fabric. Jus’ sayin’. To be fair, you are paying a much cheaper price than most stores when you shop at Forever 21. Bad quality = good prices = happy high schoolers. For people with a little more ca$h money, I would suggest H&M only because their clothes are slightly more expensive. Rightfully so. Of course, they aren’t of the same quality of higher end brands by any means, but they definitely feel better and look better in general. H&M offers a large selection of work-appropriate pieces, and I for one think it’s important for your office clothes to look nice. Unless you don’t work in an office. Then throw on some overalls and get to work. (Obviously jobs either require skirts and blouses or overalls. No in between.)


Your eyes are probably rolling to the back of your head for this one. Really? Organization? Yes. If a store isn’t organized, I can’t feel comfortable shopping in it. During my high school years, I remember my local Forever 21 as a disaster zone. Like, it literally looked like a bomb went off in the store. Clothes were everywhere. If you found something you liked, good luck finding your size and good luck finding anyone to help you. Now of course with their growing popularity, Forever 21 has stepped up their game. However, their dressing room floors are still as filthy as they were the day that I turned 17. Dust everywhere. And only 5 items allowed in. WTF. H&M has clean dressing rooms and extremely flattering mirrors. And more importantly, their store is organized to a


This is probably the only category that Forever 21 excels in. Their variety of clothing items and accessories is vast. They just pack a lot of clothes into that building. However, their styles are mostly appropriate for the younger generations. H&M kind of breaks up their store into different sections. Like, one section for the high schoolers (meanwhile these clothes could still be worn by older folks…but they just have a younger feel about them) and another section for the more “mature” fashion conscious group. I like how it’s set up and that everything isn’t all jumbled together.

Overall, I would come to the conclusion that Forever 21, though offering a grand selection of items and tempting prices, falls short of H&M by not producing better quality clothes, various sizes, and having messy stores.

Where do you shop? 


A Day Out On The Town

I did something today that I haven’t done for a long time. I went shopping. I used to go every day, and now I go every other day. Just kidding. I actually hadn’t been for a while because I’m in this weird stage in my life where I try not to spend money. I know, gross.

When I was an avid shopper, it was easy to stay in my own little world and just focus on the clothes and myself. I was a little rusty today and kept observing other people and the ridiculous things that were being said by common folk.

The following are real quotes said by real people and my responses (if I actually had the guts to say them out loud) along with some of my inner thoughts and struggles.

At H&M

Girl shopping with her grandma: I like these dresses.

Grandma: Yes. Dresses are in this year.

Me: You know what else is in this year? Pants. And shirts. And clothes in general.

At Joe Fresh (I know, wtf?)

Employee: How are you doing today?

Me: Fine thanks. How are you?

Employee: I’m good, thanks! It’s kind of cold in here.

Me: Yeah you should probably quit.

At Forever 21

Me: Ughhh.

Me: This would be too small on me.

Me: This would be too short on me.

Me: This is too pink.

Me: This is…wait what is this?

At H&M

Mom with her daughter: Hey this would be cute! [holds up a sparkly black mini skirt]

Daughter: UGH not for festivals!

Me: Um you should listen to your mom, she knows what she’s talking about and could really fix your whole look. If you consider what you’re wearing “a look”.

At Forever 21

Me: I need these shoes.

Me: No.

Me: Yes I do.

Me: You need food, water and shelter.

Me: And these shoes.

Me: Then you have to throw out a pair at home to balance your life.

Me: When did I make that rule?

Me: Yeah wtf that rule sucks.

Me: Unlimited amount of shoes, right?

Me: Right.

Me: But then if I buy these I’ll have to wait in line and talk to someone.

Me: Unnecessary purchase.

At Joe Fresh

Me: Hi, do you have these in a darker denim?

Employee: Hmm no, I don’t think so. But we have them in red!

Me: Oh, okay. That’s the same.

canada, Stores, victoria b.c.

Movin’ On Up

Ever since I moved here, Canada has really tried to step up their game for me. They’ve added H&M, Forever 21 (not that I shop there, it’s just comforting to know it’s around), and in Spring 2013 Target will finally arrive. How has Canada survived this whole time without Target, you ask? Well, they haven’t. No one takes them seriously as a country, but maybe with Target on the horizon, things will start to improve.Target-loves-Canada

My little slice of Canada is slightly behind the times. Toronto’s Target is already open for business. And they also have rumors of getting a Nordstrom soon. Lucky bastards.

The first Target to open in Canada was the Guelph, Ontario location. The first customers to make purchases were two scruffy guys. They made a mockery of Target by purchasing things that no one would need to buy: a Michael Bolton CD and a Tarzan DVD. Yes, you read correctly.

Don’t get me wrong, Target is the place where bad purchases are born and where money vanishes from your account. I’ve walked into Target for a notebook and come out with shoes, a board game, gummy bears, 5 lb weights, and nail polish only to realize that I never got my notebook. So trust me, I KNOW.

These guys have made headlines: “Target’s first two customers shop ironically.” They probably thought they were being hilarious. This is super embarrassing for Canada. Do you see how cheesy people are here? I can’t deal. I for one, will treat my Target location with the respect it deserves.

At least I’ll be safe here if the US gets nuked. Bonus. Oh and I don’t  have to deal with pennies anymore. Silver lining.