Paul and I received coupons in the mail for A&W’s delicious foods and beverages. So today we made the responsible decision to take advantage of these sweet deals. Through careful observation I took note that on Canada’s A&W sign there was a whole ‘Burger Family’. Now this is a detail I definitely would have remembered had it been part of my hometown’s A&W. Like, who is the family? Shouldn’t they be obese? Do they run A&W? Why are they so happy? This was certainly new to me. So I researched it.
A&W was founded in 1919 in California by Roy Allen and Frank Wright ( and no, he wasn’t the long-lost Wright brother who really liked burgers). In 1956 A&W was introduced to Canada and then in ’72 was bought by other management and became a completely separate brand from the A&W in the states. Weird,
I guess the Burger Family was a campaign from the early 50’s because the wiki article says:
In the late 1990s, marketing and products began to take on a more retro approach. Former menu items, such as the Burger Family, were re-introduced, and marketing became more targeted toward the baby boomer generation.
This whole thing kind of creeps me out. Why must Canada keep making things their own? Can’t they just accept that everything cool in their country has come from the states? I feel like we would get along much better if they just showered us with credit.
Oh, and we may or may not have stolen a mug.